Advantages of Big Data to the Gaming Sector

Written by Fayyaz Anwar | Last modified on:

It isn’t surprising that business leaders are beginning to embrace big data’s potential fully. Companies of different sizes across all industries leverage every minute to make informed and strategic decisions, and the gaming sector is no exception. Moreover, they continuously harness big data to disrupt the market because the connected devices’ proliferation has resulted in the exponential growth of collected data, offering enticing opportunities to predict trends and increase profits.

The global gaming industry is expected to grow more significantly in the coming years.. And there’s little doubt that big data is playing its role in the rapid growth and expansion of the market. With that said, here’s how it’s transforming the sector.

A shift to the freemium model

As their name suggests, freemium titles are essentially games that are freely available and depend on microtransactions and in-app advertisements made by players for income. Through news API assisting sales intelligence and various other big data solutions and analytics, game developers can improve their profitability as they’re designed to encourage users to commit to purchases, such as feature upgrades. Video game companies actively depend on data services for more accurate and actionable insights to better understand their target customers, strategise and generate more sales.

Upgrading game design to meet player demands

With the easy and sizable flow of data from users to servers, video game developers can collect invaluable feedback that can guide their efforts in designing titles that cater to the masses. Using predictive analytics, companies can enhance the user experience by tracking, predicting, and measuring player behaviour, resulting in immediate boosts to revenue since more players will be purchasing and playing the games.

Machine learning and artificial intelligence lead the charge

Big data’s implementation in the industry is nothing short of a game-changer. Through artificial intelligence and machine learning, companies are able to unearth specific patterns in player behaviour to analyse the efficacy of their game design, in-app ads, and more. In doing so, it leads to the more precise identification of the features, advertisements, and other design elements that will achieve the intended results.

Uninterrupted experience in gaming

During peak gaming seasons, big data techniques can be incredibly useful because they’re able to not only determine relevant trends but also forecast requirements for the future in scaling infrastructure and preparing businesses for the load that’s coming. This is especially important when it comes to online games where there can be massive surges of players engaging in the title over the World Wide Web since servers need to have the capacity to handle the increased load. If they don’t, there’s a chance that it could sour the experience for players.

Conclusion Like many other industries, the video game sector has become disrupted by the advantages of big data. After all, when used right, it’s one of—if not the most—impactful tools at an organisation’s disposal for creating and strengthening business strategies and allowing companies to make informed decisions that will lead to greater returns.